the state of florida, 90% of the time whoever wins florida goes on to win the white house. here's a break down of the demographics. 57% white voters in the state. hispanic voters, a large voting block. we have seen the senator out there trying to persuade these voters to go for his candidate mitt romney. we know immigration reform is important to latino community and also the economy. if you look in the state of florida, 8.7% unemployment right now, well above the national average. they have the second highest foreclosure rate. it will be interesting to see how these messages play out in both of these critical swing states in florida and ohio. >>> the social media world has been buzzing all day about the election and it's still picking up speed. we are keeping an eye on the trends. >> reporter: as you can imagine, i vote and election 2012 are among top trending hash tags. if you were brave enough to use them, there are a lot of people talking at once and it can be tough to sort through everything. 10million tweets related to the election. we've heard people talking about lo